Our Mission

Wardrobe to Create Impressions’ is the driving force behind our business. We aim to contribute and make a valuable addition to people’s lives by providing a clothing lineup of the highest level of elegance.

Our History

Established in 1971, softyonline has been in the fashion wear business for over 40 years now.softyonline  is the oldest & absolute menswear brand in Pakistan. Starting as a clothing brand for women and kids;softyonline  realized the need for a  men’s formal wear brand, softyonline launched its formal suiting line up for men. Over the years,softyonline kept growing and launching products as per contemporary men’s fashion. With every passing year, the wardrobe for men kept improving due to the untiring efforts of stylist designers and team.

Our Line Up

Ranging from smart casual to formal, our clothes cater for all occasions that require that extra elegance from attending a high-profile meeting to a chic dinner party or from the next polo match to the next put-in golf. We at softyonline have something for all suave men. Be it Winter or Summer we ensure that regardless of the season our customers remain comfortable yet in style at all times.

Want to dress up as the best-of-the-best. then we have our exclusive suiting line up, Black; exquisite super-fine suiting for those special occasions to make one stand out from the crowd.

We are the first-ever branded company which is offering “made-to-measure” facilities and provide various options of high-quality fabrics so the customer can select and enjoy customized stitching services according to their preferences. At the same time, they can relish the brand value of softyonline.

If anyone says that they can’t look good in a traditional Shalwar and Kurta, they obviously haven’t checked out our traditional clothing section. The smart casual clothing lineup of our traditional clothes ensures that you look the best for that special occasion, be it Eid day or a mehndi function.

Our Network

Under the umbrella of softyonline  we have a network of retail outlets throughout the country, visit any softyonline “shirt and tie shop” and you will have access to all that you require for your suiting needs; each showroom is designed as an all-in-one sales point where a customer can walk in and buy the complete range of formal, smart casual and traditional attires. For their ease, we offer a range of accessories such as ties, wallets, belts cufflinks, and much more.